Consumption Upgrade In Washing Machine Market, Health Becomes A Key

After enjoying the convenience of a washing machine, I believe that no one will be willing to endure the pain of hand washing anymore. Washing machine can be said to be a must-have appliance for every family.

Large-capacity washing and drying machine is popular with consumers

Affected by the prevalence, consumers have increased demand for washing clothes, and large-capacity washing machines with a large capacity of 10KG or more have become the first choice.

I don't know if you have noticed that this year's rain is still more than in previous years. If you buy a washer & dryer combination, you have to manually put the clean clothes into the dryer after washing, which is very inconvenient. Under the influence of many factors such as climate and family living area, the washing and drying machine market performed well in the first half of this year. According to data from Aowei Cloud Network, in the first half of 2021 (H1), the sales volume of washing and drying integrated machines was 3.4 million units with a year-on-year increase of 32.4%; sales reached 14.1 billion yuan with a year-on-year increase of 37.9%.

Health as the key word to drive the overall market development

Physical health has become one of the hot topics in the post-epidemic era, and domestic consumers' attention to themselves and their families' health has increased significantly. Innovative products around health emerge in endlessly, and the washing machine industry is of course no exception. Enterprises seized the selling point of "healthy laundry", and successively introduced more multi-functional washing and drying integrated machines such as partition cleaning, deep sterilization and mite removal, and disinfection. Its emergence can be said to have solved most of the problems of laundry. A must-have home appliance for maternal and child consumers and families that pay attention to the quality of life.

At present, the top brands of Tmall flagship store are: Haier, Midea, Siemens, Casarte, Little Swan. According to the data monitoring of Aowei Cloud Network, the online average price of the washing and drying machine in the first half of 2021 (H1) is 3582 yuan, a year-on-year increase of 16.0%; the average offline price was 5727 yuan, a year-on-year increase of 2.5%.