Samsung Brand Story

Samsung Group (삼성 in Korean) is the largest multinational enterprise group in South Korea. The Samsung Group consists of many international subsidiaries, including Samsung Electronics, Samsung C&T, Samsung Life Insurance, etc. Its business covers electronics, finance, machinery, chemical and many other fields. Samsung Group was founded in 1938 by Lee Byung-chul. Samsung Group is a family business, inherited from the Lee family, and its various Samsung businesses are owned by the family and managed by other members of the family.

Samsung's subsidiaries are managed by members of the Lee family, and three of them have been listed as fortune 500 companies. Samsung Electronics is its largest subsidiary. In 2009, Samsung Electronics ranked 40th in the global top 500 enterprises, 50th in the world's most respected enterprises, and 19th in the brand value of Samsung, which has improved by two places compared with 2008. In 2011, the global corporate market capitalization was $150 billion.

On the evening of November 4, 2016, Samsung Electronics America announced that it would voluntarily recall 2.8 million top-lid washing machines of certain models. Samsung shipped 8 million handsets in India in the second quarter of 2018, with a market share of 23%, ranking second behind Xiaomi.